Riley Johnson — Los Angeles stylist & creative producer with experience in editorial fashion, photoshoots, e-commerce merchandising, creative direction, and production management.
Resume + FAQ
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FAQ
Do you provide fashion styling in Los Angeles?
Yes. I’m a Los Angeles-based stylist providing editorial and e-commerce fashion styling, photoshoot coordination, and creative direction.
Do you handle creative direction for photoshoots?
Yes. I lead creative direction including mood boards, wardrobe/prop sourcing, and on-set leadership for editorial photography and brand campaigns.
Work Experience
Creative Coordinator, Stylist & E-Commerce Manager
Mono B Clothing, Los Angeles, CA — Jan. 2022 – Present
- Photoshoot Production & Styling: Led weekly editorial and e-commerce photoshoots (styling 50+ looks per session), coordinating with photographers, models, and HMU artists and producing 200+ usable assets/month while maintaining brand aesthetic and storytelling standards.
- Brand Storytelling & Campaign Direction: Directed creative vision across seasonal collections, developing trend-driven concepts and mood boards that increased audience engagement by ~20%.
- Multi-Platform Product Launches: Executed cross-functional efforts to list 500+ products across FashionGo, Faire, LA Showroom, OrangeShine, Shopify, accelerating launch cycles ~15% while ensuring consistent branding.
- Content Strategy & Messaging: Crafted product descriptions and digital marketing content (social, email, SMS, web banners) in a consistent brand voice, lifting online engagement ~10%.
- Photo Editing & Retouching: Retouched and color-corrected product images in Adobe Photoshop/Lightroom, ensuring brand-consistent color accuracy while reducing reliance on external editors.
- Asset Management: Managed sample inventory and a digital asset library, improving retrieval speed by 30% with zero lost items.
Creative Producer & Shoot Coordinator
Freelance, Los Angeles, CA — Feb. 2020 – Present
- Styling & Creative Direction: Conceptualized and executed editorial/commercial shoots as lead stylist for 10+ projects/year. Developed mood boards and sourced wardrobe/props to bring client visions to life.
- Production Management: Coordinated logistics including scheduling, model booking, and location scouting. Led on-set teams to deliver assets on time and on budget.
- Client Impact: Produced styled visual content that increased social engagement by ~30%, driving repeat collaborations.
Website Merchandiser
Dolls Kill, San Francisco, CA — 2018 – 2020
- Digital Merchandising: Partnered with Buying, Copy, and Marketing teams to optimize product launches, cutting time-to-market ~20%.
- Styling & Presentation: Styled and merchandised online collections and special categories for a high-traffic e-commerce site, driving a ~15% uptick in featured product sales.
- Data & Analytics: Conducted site audits and used Excel, Looker, and Magento to ensure accurate product data and inform visual storytelling.
Education
BS, Apparel Design & Merchandising — San Francisco State University, May 2016
Skills
- Production & Coordination: Sample Management, Shoot Production, Vendor Relations, Casting, Location Scouting, Asset Management, Project Management
- Creative Direction & Styling: Fashion Styling, Trend Forecasting, On-model styling, Creative Concept & Mood Board Development, Styling Kits, E-Commerce Merchandising & Campaign Shoots
- Technical: Adobe Photoshop & Lightroom, Microsoft Office, Shopify, Magento, FashionGo, Faire, Looker